On November 27th I was at YMI Jeans Holiday Fashion Event with the Beauty and Fashion Vloggers Alliance for behind the scenes at the company. We got to see their 2013 launches and even got to pick our own jeans, which I have been loving! I wanted to show you guys all of what we saw, it was very exciting! Although I focus in beauty, I’ve been wanting to try more fashion videos and posts, so I was thrilled to go.
About YMI
YMI Jeans was founded in 2000 by 3 fashion entrepreneurs. They focus on juniors jeans and have expanded into outerwear, girls, shoes, and intimates. You can find them at department stores mostly! Their brand name is a play on words, for “Why am I?” – Their products are priced around $30-$60. They pride themselves on having great prices for great quality, because high end denim isn’t necessarily a great market! (And I have to agree). They emphasized how the fit of their jeans are compared to other brands. Have you found that some jeans (looking at you, Forever 21) don’t have correct proportions to your body? YMI strives to achieve the best fit with their fit models (which brands hire to help perfect the fit of their designs). Anyway, enough rambling…onto the jeans!
The “Exotic Bazaar” theme is all about camo and animal print. Imagine edgy styles that are reminiscent of a safari look! The camouflage isn’t only green, there are blue tones too! There are cheetah/leopard and zebra prints, both as a print on shorts and added as panels to denim. I love the camouflage and the top 2 shorts the most!
The “Tropical Paradise” theme is very reminiscent of the 80’s with a rainbow of colors and neons. The neon denim is also very 80’s to me. I prefer neutral colors, so this one isn’t for me necessarily, but I still think it looks cool. The pants on the bottom are their Hyperstretch jeggings, which are very comfortable and stretchy. I almost got a pair of these at our “shopping spree,” but I found that the waistband wasn’t stretchy, which I prefer in leggings and jeggings!
The “Sweet Floral” theme is one of my favorites! It includes adorable faded pastels and floral patterns on jeans and shorts. I think the top shorts with paneled floral pockets is a neat idea as well. I love pastel and floral prints, so overall I think they did a great job with this one.
The last 2 themes, I didn’t get great photos of since I was on the other side, but they are “Americana” and “Summer Glitz.”
The American Flag shorts are already sold out by the department store buyers, so these are going to be hard to get once they come out next year!
The “Summer Glitz” theme has gorgeous sequined shorts and foiled looking shorts. I like the sequins the most!
They showed these camo pants with zippers on the bottom, which I want so much! They’re perfect for me!
Lastly, we got to shop their showroom and pick out some jeans and outerwear to enjoy! It was madness with 30 of us shuffling back and forth and trying jeans, so I totally forgot to take photos inside! It turns out the best jeans there for me were all patterned, so now I’m thinking of doing a video on how to style patterned pants! These jeans are all from their plus size line, but 2 pairs are available in the regular line too!
Floral Print Skinny, $54 -Available in plus size and regular
Cheetah Skinny, $54 – plus size
Snake Skinny, $54- plus size
Floral Skinny, $54- Available in plus size and regular
Want to win a pair of your own YMI Jeans? Follow me on Instagram, because I’ll be giving away a pair of these jeans this month! Tell me which pair I have is your favorite in the comments so I can find out which I want to giveaway on Instagram! I’m thinking one of the floral prints because they are available to both plus size and regular sizes!
Thank you to YMI and BFVA for a great time!
**This post contains products that I have received for free– for more information, please read my Disclosure Policy**